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Tricks to Find the Best Keywords for Your Business Website

If you're like most brand companies, you know that keywords are essential for your website. After all, how can customers find your site if they need to know what keywords to search for? But with so many options, it can take time to figure out where to start. 

Here are a few points to assist you in identifying the best keywords for your business website.

What Are Keywords?

In the simplest of terms, keywords are the words and phrases people use when searching for something on the internet. When it comes to your business website, using the right keywords can help potential customers find your site more easily. That's why it's so important to take some time to research and choose the best keywords for your website with the help of reliable SEO experts.

Helpful Ways to Find the Best Keywords

1. Use Keyword Research Tools

There are several excellent tools out there that can help you uncover the right keywords for your site. Simply enter a few potential keywords into these tools and see what comes back. You'll see how often people search for these terms and get some ideas for other related keywords you might want to target.

2. Think Like Your Customers

Put yourself in your customer's shoes and think about what they would hunt for if they searched for a business like yours. What words or phrases would they use? Make a list of potential keywords and then run them through a keyword research tool to see how popular they are.

3. Target Long-Tail Keywords

Long-tail keywords are longer, more specific phrases people might use when searching for something online. For example, "plumber in Los Angeles" is a long-tail keyword. These keywords may get less traffic than general terms, but they're often easier to rank for and can be just as effective in driving traffic to your site.

4. Use Negative Keywords

Negative keywords are terms you don't want your site to appear for in search results. For example, if you offer women's clothing, you might want to add "men" as a negative keyword so that your site doesn't appear when people search for "men's clothing." This can help you focus your efforts on the keywords most likely to convert into customers.

5. Employ the Keywords Right Away

Once you've generated a list of potential keywords, it's time to start incorporating them into your website. Use them in your page titles, the headlines and subheadlines of your blog posts, and throughout your content. Just be sure to do what is necessary; using too many keywords on your website can hurt your chances of ranking high in search results.


Finding the right keywords for your business website is essential if you want potential customers to be able to find you online. There are many ways to find good keywords, including using a keyword research tool or thinking like your potential customers. Once you've generated a list of possible keywords, incorporate them into your website content, being careful not to overuse them. By following these tips, you'll be well on your way to driving more traffic to your site.

At Distinctive MS, we are committed to providing our clients with distinctive marketing solutions that work. Our team of experts is driven to provide you with the most cost-effective marketing strategies possible. Contact us today, as our website designers in Calgary would be happy to discuss your unique needs and see how we can help you enhance your search engine marketing.