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The Unbeatable Components of Web Design That Make It Effective

They said that web design is the main course of digital marketing, and for the most part, that is definitely correct. While the other methods surely have their edge in enabling a company to gain more online traction, web design does a greater deal in reaching many potential leads. The World Wide Web is where people look for solutions, which is why an eCommerce website can greatly help those who want to gain more traction for their business.

With all that being said, the web design method has a few important 'ingredients' that make it an unbeatable force in digital marketing. Below are just a few examples.

1. Differentiation

The very first and foremost feature is the differentiation between a functional and a sales-oriented website. This is why it is highly important to have a designed website that clearly expresses the purpose of the site while effectively presenting the services and products of the organization and business. A designer will ensure that the first impression is the most important, and that's where the differentiation comes in.

2. Lead Generation

Lead generation is one of the most important functions of an eCommerce website. It is, in fact, the primary factor that decides whether the business or organization is successful or not. The sales-oriented website is highly useful for generating leads for the business. The client will come across a well-designed website offering them the right solutions, and all they will have to do is fill out the form to be connected with the business.

3. UX/Design

Design is one of the most important elements of a website that can be a major advantage for a business. The UX and design of a website can be the key factor for the conversion of browsers into buyers. If a designer gets that right, the website is going to be more effective and thus, will be able to generate more traffics and leads.

The thing is, the user experience will always be a top priority. One way to do it is by creating a website with a mobile-friendly design. You see, most people these days use mobile phones, tablets, and desktops to access the internet, so giving them a great experience, regardless of the device they use, is important.

4. Return of Investment

This is one of the most significant factors when it comes to website design, particularly for startups and SMEs. One of the best things about eCommerce is how the ROI can be easily measured by the number of sales made by the business. This means that a website can be designed to maximize the ROI.

The best way to do this is to create an exceptional eCommerce website that will generate as many sales as possible.

5. Conversions

Conversions will always be the goal of every business. The eCommerce website design should maximize the possibility of a visitor becoming a client. In order to do this, one will have to make sure that the website is focused on the visitor, and that means that it will be easy to find what the visitor is looking for, easy to navigate, easy to fill out the purchase information, and easy to make the payment.


The above are just a few of the most important factors that make web design hugely effective in creating a powerful online business presence. This is why companies that have a well-designed website have a better chance of succeeding than those without one, even if they have high traffic. The way forward is to keep improving the webpage's design to create a highly effective eCommerce site that can generate more interest and leads.

If you are looking for the best web design company in Richmond Hill, look no further than our expertise here at Distinctive Marketing Solutions. We are driven to provide our clients with powerful, cost-effective marketing solutions that work. Call us today and let us create a great webpage for your company that will attract more leads to your venture.