These 7 Content Writing Mistakes are Hurting Your SEO
If you're a content writer, then you know the importance of SEO. After all, without SEO, your content may never be seen by your target audience. And if you're not ranking high in the search engines, then you're not going to get the traffic you want. But just because you know the importance of SEO doesn't mean you're always going to get it right. In fact, there are a lot of content writing mistakes that can hurt your SEO.
Here are seven content writing mistakes you should avoid for SEO success:
1. Not Knowing What Your Target Audience Wants
If you want to produce content that will rank well and drive traffic, you need to know what your target audience is looking for. What are their pain points? What questions do they have? What are they interested in?
You can use keyword research tools to find out what people are searching for. Once you know what they want, you can produce content that meets their needs.
2. Skipping Proofreading
If you want your content to be successful, you need to make sure it’s error-free. That means proofreading it before you hit publish. If you don’t have time to proofread, you can always hire a proofreading service. They’ll make sure your content is free of errors and ready to be published.
3. Practising Black Hat SEO
Black hat SEO is a practice that goes against Google’s guidelines. It’s designed to game the system and get a quick ranking boost. But black hat SEO is only a short-term solution. In the long run, it will hurt your ranking and could get you banned from Google.
4. Publishing Duplicate Content
Duplicate content is when you have multiple pieces of content on your site that are exactly the same. This can happen if you have multiple pages with the same product description or if you have an article that’s been published on another site.
Google doesn’t like duplicate content because it’s not helpful to users. If you have duplicate content on your site, you could be penalized.
5. Missing Out on Internal and External Links
Internal links are links that go from one page on your site to another page on your site. External links are links that go from your site to another site.
Both types of links are important. Internal links help users navigate your site and find related content. External links help to build relationships with other websites and can bring traffic to your site.
If you’re not using internal and external links, you’re missing out on an opportunity to improve your site.
6. Not Writing Mobile-Friendly Content
More and more people are using their smartphones to access the internet. This means that your content needs to be optimized for mobile devices.
If your content isn’t mobile-friendly, you could be missing out on a lot of traffic. Google is also more likely to penalize you if your content isn’t mobile-friendly.
7. Not Writing Skimmable Content
People are constantly bombarded with content. This means that they don’t have time to read everything that they come across.
If you want people to read your content, you need to make it skimmable. This means using short paragraphs, headlines, and bullet points.
If your content isn’t skimmable, people are likely to click away before they’ve even finished reading the first paragraph.
If you want your content to be successful from an SEO perspective, make sure to avoid these seven common mistakes. Write for your audience first and foremost, keep your keyword density in check, vary your keyword usage, and create compelling and interesting titles. In addition, don't forget to link to other relevant articles on your website and to external sources. By following these tips, you can ensure that your content is both search engine and reader-friendly.
Distinctive MS offers high-quality SEO services in Calgary to ensure your SERP ranking strategy is on track to success. Our SEO services include bi-weekly updates on your rankings and traffic, as well as other metrics used to measure our SEO strategy’s success with your business. This will give you the opportunity to see how your online presence is being boosted every day. View our portfolio or reach out to our team to get started today!