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Digital Marketing 101: 5 Effective Tips for SEO Copywriting

In recent years, more and more companies have been relying on digital marketing solutions to promote their products and services. There are many digital marketing strategies, but search engine optimization (SEO) is one of the most effective because it targets specific prospects through keywords. However, many people don't realize that SEO can be applied to other aspects of marketing, such as copywriting.

SEO copywriting is a specialized form of online writing that helps companies rank higher in search engine results pages (SERPs). It considers both the art of writing persuasive copy and the science of optimizing web content for specific keywords. At its core, SEO copywriting is no different than standard SEO, but the copywriting aspect makes it trickier because you have to use the right keywords to persuade your audience. The good news is that there are ways to make this easier, such as:

#1 - Find the Right Keywords through Keyword Research

Before you can start writing, you need to identify the right keywords to target. This is where keyword research comes in. Although you may have a good idea of the keywords you want to use, you should still do some research to find related keywords that you may have missed. You can use many tools, such as Google AdWords Keyword Planner and Google Trends. 

Of course, the keywords you use should be relevant to your business and your target audience. The competition for each keyword must also be considered because not everyone can rank for them. For example, suppose you’re a small business. In that case, you may want to target long-tail keywords (i.e., those that are more specific and have less competition) instead of short-tail keywords (i.e., those that are more general and have more competition).

#2 - Use Keywords throughout Your Content

Once you’ve identified the right keywords, you need to use them throughout your content, including your headlines, subheadings, and body text. However, you should be careful not to overdo it. Using too many keywords, or using them too frequently, can result in keyword stuffing, which is when a web page is crammed with so many keywords that it’s difficult to read. Not only will this irritate your readers, but it will also hurt your search engine rankings.

#3 - Produce Engaging Content

Using keywords is one thing, but using them to produce engaging content is another. Engaging content is the type of content that people want to read, share, and come back to. To create this content, you need to understand your audience and what they’re looking for. Once you’ve done that, you can produce content that is not only keyword-rich but also informative, entertaining, and valuable.

#4 - Optimize Your Website's Photos

While they may not be directly related to keywords, your website's photos are essential to your site's optimization. Whenever you upload an image to your website, include keywords in the file name and fill out the alternate text field with a brief, keyword-rich photo description. 

Furthermore, the photos should be high-quality, relevant to the page's content, and optimally sized. Large images can slow down your page, hurting your ranking, while small photos can make your site look unprofessional. 

#5 - Make Changes When Necessary

If you're not seeing your desired results, don't be afraid to make changes to your website's SEO. A few small changes can sometimes make a big difference. However, beware of making too many changes at once. It can be challenging to determine which changes are responsible for the results you see, and you may wind up undoing a change that's helping your website. Checking your rankings regularly will also help boost your SEO because you'll see which changes are working and which aren't.


SEO copywriting is a specialized form of copywriting designed to help your website rank higher in search engine results pages (SERPs). Although it's similar to traditional copywriting, SEO has its own rules and guidelines. For this reason, your website's content must be well-optimized to ensure you get your desired results.

Distinctive MS provides top-quality SEO services in Calgary. We understand the needs of businesses, so we provide solutions to ensure your target audience sees you and gets you ahead of the competition. Call 403-852-7408 today and allow us to build your strategy!