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5 Ways to Improve Web Design to Increase Consumer Trust

There are many reasons why online trust matters. In our increasingly connected world, we rely on the internet for many aspects of our lives—from banking and shopping to staying connected. 

Having good consumer relationships then is crucial, especially if you're in a service business. Consumer trust is a viable commodity in a market thick with competition. 

Moreover, gaining and maintaining a customer's trust is critical to building a lasting relationship and achieving commercial success. In fact, online sales are reaching trillions in revenue every year. So, companies must understand and appreciate consumers and deliver meaningful, personalized experiences to earn it and ensure you have a website design that establishes your brand as trustworthy. 

Website design can impact consumer trust because it conveys brand personality. It is the first thing that website visitors and potential clients notice. This is why a good web design can become one of your most valuable marketing assets.

Here are five ways to improve web design to increase consumer trust: 

 1. Use Only High-Quality Images

Web images play a large part in establishing a positive first impression, especially on mobile devices. If your images are low quality, pixelated or grainy, or if they look or feel out of date, you risk making a negative impression on visitors because your website looks unprofessional and unappealing.

 2. Choose a User-Friendly Navigation

Don't frustrate your visitors by making navigation challenging to find. Navigation is a universal feature on any website and tends to be what users look for first. If navigation is hard to find, you are putting your business at risk of losing customers. Your site navigation should be intuitive and straightforward, allowing visitors easy access and a stress-free experience. Make sure your website has a streamlined design for easy navigation.

 3. Make Security a Priority

Security is of utmost importance. People don't want to worry about their information being compromised, so the design of your website should instill trust and confidence. A secure web design is essential in building reliable, long-lasting relationships with your customers. You must ensure the safety of user data by using security measures such as firewalls and anti-virus software.

 4. Offer Multiple Ways to Contact You

You should make it easy for any visitor or customer to get in touch with you, so give them a variety of channels through which they can do so. The more relevant information you provide, the more likely they are to reach back out to your company to ask questions and voice concerns. 

The more accessible you are, the more likely you are to be able to build and maintain good relationships with your customers. Offer at least three ways to contact you.

 5. Make a Human Connection

Using a human voice in web design can help make your website feel more personable, trustworthy, and reliable. This is especially true for information sites and e-commerce sites. The best way to accomplish this is by using an actual person's voice and not some computer character. This can improve the overall user experience and make your website more memorable.


Remember, trust is key to every good relationship. By establishing consumer trust, you can build a thriving business, even in these challenging times. The better you understand your market, the better you'll be to earn and increase their trust.

The ability to connect with your customers on an emotional level can help you stand out from the crowd and build long-term business relationships Focus on presenting a professional appearance and being easy to reach and interact with. Do this, and you'll form lasting relationships with your customers, leading to success.

If you need web design services in Calgary, Distinctive Marketing Solutions can transform your site into a full-time sales machine, so your digital marketing investment is not wasted but delivers the results you need. Our creative strategists optimize website visibility and interactivity to ensure smooth branding across digital platforms. View our portfolio today!