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Common Mistakes You Should Avoid in Website Design

Your website design communicates not just information about your products and services but also your values, style, and significance. While there is a lot of website design guidance content on the internet, there are also a lot of common misunderstandings.

This article will run you through some common web design mistakes and what you should do instead.

Putting Out Content for the Sake of It

Not every piece of content is created equal. If website visitors cannot acquire the information they want, they will rapidly depart. Thus your site should express your key point as swiftly and efficiently as feasible. 

Answer the three Ws as boldly and blatantly as you can: 

  • Who are you? 
  • What exactly do you do? 
  • What makes a user want to conduct business with you?

If you have a content-based website, the material should be presented in a simple manner so that viewers are not overwhelmed. If your website's bounce rate is high, you may not be keeping it basic enough. 

To conserve space and simplify, try to find the least amount of words you can use to convey your message, and consider combining images and videos.

Not Catering to Multiple Audiences

Although there may be age and socioeconomic differences in technology expertise and aesthetic preference, your website design may appeal to a wide range of people. Find places where your target audiences' interests intersect and work smarter, not harder, to interact with them.

The baby boomer and millennial generations, for example, may both appreciate large text and a clean style. Millennials are drawn to unusual typography, while baby boomers like straightforward fonts, so a modern yet easy-to-read sans serif might appeal to both groups.

Telling Your Brand's Entire Story on the Homepage

Your website's initial encounter with potential customers should make them feel it was created specifically for them. This is especially critical if your website caters to a variety of users. Instead of overloading site visitors with data about every aspect of your product or service, build simple calls to action that guide targeted audiences to the material they want quickly and efficiently.

Customizing your content and establishing a clear path to crucial information on your homepage is more important than showcasing every part of your business.

Only Working on the Desktop Version

Young folks and millennials are likely to use smartphones to access the internet. Although a well-designed desktop version of your website is crucial, research indicates that the mobile version is much more so.

Not Having a Website Audit

A professional pair of eyes is necessary for a high-quality website and mobile app design. A website audit is a thorough examination of your design and content to see if you're reaching your target audiences most efficiently and effectively possible. 

A complete audit will reveal flaws and enhance the usability of your website and mobile app, ensuring that you are reaching the most people in the most efficient way possible. This will aid conversion, resulting in more leads.


If you're in the process of building a brand, web design can be a powerful tool in your arsenal. But it can also be a hindrance if you're not up to speed on essential industry best practices. Look at your website to see if you're missing out on any of these five areas. After making your website the best it can be, the time will be suitable to invite the public to visit your site.

Are you looking for a website designer in Calgary? Distinctive MS offers robust, cost-effective marketing solutions that work. Give us a call to learn more!