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Why On-Page SEO Is Important for Your Business

The majority of Google users never scroll past the first page of results. Companies that blog have significantly more indexed pages than those that don't and updating blog posts with fresh content can increase organic traffic by over 100%.

You can improve your rankings with on-page SEO optimization. If you’re not appearing on the first page of search results, you’re not getting seen by potential customers.

Still unconvinced that on-page SEO is right for you? Here your trusted Calgary SEO company shares some of its benefits that might just change your mind:

It Helps You Boost Your Rankings

Search engine rankings are a key component of SEO. Search engines use a variety of factors to rank and display search results. But the most important one is likely your search engine ranking.

When it comes to SEO, the better your ranking, the higher your site will appear in the search results. Higher rankings also mean that people are more likely to see and visit your website. That means more people are going to be aware of your business and you’ll have more potential customers, too.

You Get to Improve Your Crawl Rate

Crawl rate is an important factor in SEO.

When search engines crawl your website, they scan the content of your pages and index the data. This process helps determine the SEO ranking of your website.

Your crawl rate can affect your SEO ranking in a big way. If your website has a high crawl rate, search engines are more likely to see your website. If your website has a low crawl rate, search engines might not see your website.

In order to improve your crawl rate, you need to update your content frequently. On-page SEO is a great tool that can help you do this.

You Can Draw More Local Customers

By using on-page SEO, you can optimize your website for local keywords. These are keywords that are unique to your business, location, and industry.

When you optimize your content for local keywords, you’re improving your rankings for these terms.

You Can Generate More Website Traffic

Greater website traffic means more potential customers. If you want to boost your website traffic, on-page SEO is a must. One of the most important long-term objectives of on-page SEO is to increase the number of people who visit your website.

Search engines crawl the web and catalog websites. This process helps search engines determine what information is available. Search engines then take this information and use it to create search results for users.

Making your website more searchable to search engines can mean more potential customers.

It Makes Establishing Authority Easier

Authority is also a crucial component of both on-page and off-page SEO. When you use on-page SEO, you need to remember that you’re establishing authority.

You can do this by way of your content. On-page SEO lets you create content that is unique and original. The more unique and unique content you have on your website, the more authoritative it appears. Because you’re creating authoritative content, search engines view your rankings favorably.


On-page SEO is a combination of search engine optimization, content marketing, and a variety of other strategies.

These strategies allow you to improve your rankings, draw more customers, and build authority.

On-page SEO is one of the most important parts of your SEO strategy. If you want to see results, you need to make sure on-page SEO is part of your overall strategy. That means working with reputable SEO specialists who can help you nail your SEO efforts. 

Distinctive MS is a trusted Calgary digital marketing company that offers an array of services including SEO. Get in touch with our SEO specialists so we can discuss strategies! `