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Why PPC Is a Crucial Element to Add to Your Marketing Plan

When your brand is online, you want to be found by your target audience. With pay-per-click (PPC) advertising, you can have your ads displayed on any internet page your prospects may visit. It allows you to be visible to people looking for exactly what you offer. The more targeted traffic your website gets, the more sales you make.

Advertising campaigns have evolved from paid search to pay-per-click in the past few years. Modern PPC campaigns take a strategic approach, designed to build your brand, drive traffic, and get more leads—while better targeting your audience.

What Makes PPC an Important Element in Your Marketing Plans

If you’re not investing in PPC, you are losing out on many opportunities. With PPC, you can’t afford to be passive. It’s a great way to get a lot of exposure for your brand.

The sooner you start, the sooner you’ll be able to see how much you can benefit from your investment. Here are the things you can get from adding it to your digital strategy:

Boost Your Traffic

When you start your PPC campaign, you’ll see an immediate boost in traffic. You’ll also see an increase in the number of people looking at your business.

Your traffic will include people ready to spend money on your services. They are also people who are more likely to become your customers. Getting in front of your ideal clients will help you to increase your sales.

Precise and Targeted

PPC campaigns are very precise. They are also highly targeted and far better than organic search rankings. You’ll be able to pull in targeted traffic and potential customers.

You don’t have to guess who your audience is. You can choose who to approach. With Google AdWords and Yahoo, you can zero in on customers interested in your product or service. 

Increase Your ROI

One of the main benefits of PPC is that you’ll be able to increase your ROI. Your return on investment will go up, which is a good thing. You’ll also benefit because it will help you to bring in a higher clickthrough rate on your ads. The higher your clickthrough rate is, the more impressions you’ll get.

As each of your ads gets more impressions, your traffic will increase. You’ll be able to bring in more leads and sales.

Convert Your Leads

When you invest in PPC, you can convert your leads. It will help you increase the engagement you get, which in turn will improve your conversion rate. You’ll be able to boost your sales while lowering your cost per acquisition, which is a big plus.

Boost Your Brand Awareness

One of the best things you’ll be able to do with your PPC campaign is to improve your brand awareness. You’ll be able to get your brand in front of many new people. You’ll build your brand as people start to learn more about you.

When you look at your stats, you’ll see how much you can benefit from your brand awareness campaign. You’ll be able to know what you need to do to get more customers.


While organic search is excellent, you still have to invest in PPC. When you’re starting, organic search will be the best way to get your business in front of people actively searching for what you’re offering. Once you begin to get more leads, though, you need to turn to PPC.

The sooner you start investing in PPC, the sooner you’ll be able to build your business. It’s a great way to get a lot of exposure for your website. You’ll be able to bring in more leads and potential customers. You want to ensure you’re getting as many leads as possible. You want to ensure that you keep your ROI as high as possible. 

If you need the help of a Calgary pay-per-click advertising expert, then get in touch with us. At Distinctive Marketing Solutions, we are dedicated to offering cost-effective marketing solutions to our clients. These solutions include a wide range of SEO services to improve their performance. Get in touch with us!