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Questions That Can Help You Find the Right SEO Company

We live in the era of fake gurus. They are all over social media, with promises that they have hacked the code for success if you adopt their simple system for a low price. The good news is that when you know to ask the right questions, it's not hard to sniff out if an SEO company is credible or out for a quick buck. Here are nine questions I'd recommend asking before investing in an SEO partner:

The online world is filled with fake gurus - those who falsely promise that they'll share with you a simple system that they've found to work as the one key to success. Of course, you'll have to pay a "small fee" to unlock this system. Unfortunately, so many people still get tricked by such scams.

So how can you tell if the SEO company you're considering working with is credible or not? Here are some questions to ask an SEO company that can help you determine if you're making the right choice:

How Long Have You Been Doing SEO?

If you're considering hiring an SEO company, one of the first questions you should ask is how long they've been in business. The SEO industry is relatively new, so you want to ensure you're working with a company with a proven track record and is up-to-date on the latest trends. A company that's been around for a few years is more likely to be credible than a brand-new company, but don't rule out newer companies entirely. They may just be more innovative and eager to please their clients.

How Do You Plan to Improve My Rankings?

When considering working with an SEO company, it's important to ask them how they plan to improve your website's rankings. A reputable SEO company shouldn't have any problem providing you with a detailed plan that outlines their strategy for improving your website's SEO.

If the SEO company can't provide you with a detailed plan, or if their plan seems vague or unrealistic, it's best to avoid working with them. A good SEO company can help improve your website's SEO and increase your website's traffic.

What's Your Approach to Backlinks?

SEO companies can use a variety of techniques to generate backlinks to your website. Some of these techniques are frowned upon by Google, such as buying links or participating in link schemes.

If an SEO company is willing to use black hat techniques such as these to generate backlinks, it's likely they will also use other unethical methods, such as keyword stuffing or cloaking.

Can You Share about an Unsuccessful Campaign in the Past?

No one is perfect, and even the best SEO companies will have campaigns that don't quite go as planned. However, a reputable SEO company should be able to share about a failed campaign in the past candidly and what they learned from it. If an SEO company can't talk about their failures, it's a sign that they may not be as experienced as they say they are.


It can be difficult to distinguish a reliable SEO company from one that is simply trying to make money from you. However, by asking your potential SEO company the right questions,  you can increase your chances of finding a reputable and trustworthy company to work with. 

Distinctive Marketing Solutions is an SEO company in Calgary that offers effective SEO solutions that can help achieve the online boost you need. Contact us today to learn more about our services!