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How SEO Has Evolved Over the Years: A Guide

Search engine optimization (SEO) has a long and storied history, with Google at the forefront of most major changes and updates. Google has been the dominant force in the SEO industry for several years, and as such, many key dates revolve around the latest Google Core update. 

By looking at the history of search engine optimization through the lens of Google search, we can gain a valuable understanding of how conventional search has changed over the years and which criteria matter most.

How Has SEO Evolved Over the Years?

SEO has come a long way since the early days of the internet. Although the underlying principles of SEO have remained largely the same, how search engines rank and index websites have changed dramatically.

One of the most significant changes to SEO came in 2011 with the introduction of Google Panda. Panda was designed to penalize sites that were deemed to be of low quality, such as those with thin content or excessive advertising. Panda was a major shift in Google’s approach to search, and it had a major impact on the SEO industry.

In 2015, Google released its mobile-friendly update, which boosted the rankings of mobile-friendly websites. This was a major change, as it showed Google’s commitment to making the mobile web a priority.

In 2016, Google introduced its RankBrain algorithm, which uses artificial intelligence to better understand the intent of searchers. RankBrain was a major update, as it made clear Google’s move towards artificial intelligence in search. Google also launched its “BigDaddy” update the following year, which was designed to improve the speed and performance of the Google search engine.

In 2018, Google rolled out its “Medic” update, which was designed to improve the quality of medical-related search results. Then, in 2019, the site launched its “Bert” update, which aimed to enhance the quality of search results by better understanding natural language.

What Does the Future Hold for SEO?

The future of SEO is always changing. As Google continues to roll out new updates, the SEO landscape will continue to change. However, one thing is for sure: the practice is here to stay. As long as there are search engines, there will be a need for SEO. 

Why SEO Is Important for Businesses

Working with SEO experts is important for businesses for several reasons. 

First, SEO can help businesses attract more traffic to their website. More traffic means more potential customers. More potential customers mean more potential sales.

Second, SEO can help businesses improve their brand awareness. When people search for a business, they are more likely to remember the business if it appears at the top of the search results. This can help businesses build trust and credibility with potential customers.

Third, SEO can help businesses save money. SEO is a cost-effective marketing strategy. It does not require businesses to spend money on advertising. Additionally, SEO can help businesses save money on other marketing activities, such as pay-per-click advertising.

Fourth, SEO can help businesses improve their customer service. When people can easily find a business online, they are more likely to use the business’s services.

Finally, SEO can help businesses stay ahead of the competition. If two businesses are selling the same product, the business with the higher ranking in the search results is more likely to get the sale.

Conclusion

SEO is a powerful marketing tool that can help businesses in many ways. SEO can help businesses improve their online visibility, save money, improve customer service, and stay ahead of the competition.

If you need SEO experts, come to Distinctive MS. We are driven to provide our clients with powerful cost-effective marketing solutions that work. Contact us today!